In just a short space of time, Gary has firmly established himself as one of the finest racers currently plying his trade on the roads but, equally adept on both the roads and the short circuits, 2015 promises to be an even better, more exciting year for ‘Magic’ Johnson – and you can be part of it!
Having already achieved so much, Gary aims to become a regular race winner and podium finisher but to reach this obtainable goal he needs additional funding and is therefore offering an exciting opportunity for you to join his already successful team.
As a leading rider, Gary will feature heavily across all media coverage. Sponsoring Gary means being ideally placed to receive high profile coverage in this exciting, high-speed sport, which has some of the largest spectator and audience figures of any sport in the UK and Ireland and, indeed, across the world.
Your products and services will be endorsed with your company name and logo emblazoned on all race machinery, race transporter and team clothing at all meetings for the best part of a year. Remember sponsorship is tax free. Therefore, all receipts will be supplied.
The Isle of Man TT Races has its own dedicated website (www.iomtt.com) whilst countless other media platforms carry reports and updates on the meetings including www.bikesportnews. com and www.motorcyclenews.com.
The media coverage of the Isle of Man TT races is increasing all the time with Motor Cycle News, the country’s best selling publication, dedicating over 80 pages just to the TT in 2012, including a 24-page preview edition. The TT was also the cover story on four consecutive issues during May and June.
Last year, the TT featured in stories in over 50 different countries worldwide generating coverage estimated to be worth over £2 million. Features appeared in the Financial Times, Independent, Observer, Sunday Times, Daily Mail and Guardian newspapers in the UK and in L’Equipe. Le Figaro and La Gazzetta dello Sport across Europe. With riders representing 20 different countries including the USA, Australia, New Zealand, Japan, Spain, Italy and Germany, millions of fans around the world are now following the achievements of their fellow countrymen.
Journalists and fans can follow a live stream of Radio TT output for 365 days of the year via the Manx Radio website and the official iomtt.com website, with interviews, features and live race commentary ensuring they hear all the action as it happens. Over 2000 journalists worldwide have now registered via the dedicated TT press website to receive year round stories and pictures from the organisers and over 300 are accredited and file copy and pictures from the press office during the race fortnight.
North One Television, one of the world’s leading television production companies who have previously covered events such as Formula One and the Rugby World Cup, have an exclusive deal to sell and distribute TV footage of the TT Races and have already received numerous awards for their coverage - helping to double the TV global audience. They have brought the latest production techniques such as slow-mo cameras, computer generated imagery and high-end graphics, delivering a new level of detail and understanding of the event to millions of bike racing fans. All the while sponsors of teams and riders benefit from brand exposure in race footage and close-ups from on-bike cameras, post race interviews and special features.
The post event DVD, shot in high definition and Blue Ray technology is an instant best seller worldwide, topping the motorsport charts on its release each year. The annual review, along with the hit film documentary, TT:3D, is also available to download from Apple’s iTunes store.
In the UK, ITV4 broadcast the event with one-hour highlights programmes for the full two weeks, whilst their review programmes on ITV1 attracted viewing figures in excess of 1 million. Dedicated TV programmes are now aired by the world’s leading terrestrial and satellite broadcasters including RaiTV (Italy), Discovery Channel (USA), TVE (Spain), Channel Seven (Australia) and Abu Dhabi TV (Middle East). The TT is now shown in over 80 countries worldwide with a total cumulative audience of 16 million (data by research agency Kantar Sport).
Meanwhile, BBC Northern Ireland gives hours and pages of coverage of both the North West 200 and Ulster Grand Prix on terrestrial TV, via the interactive red button service, and on their dedicated website.